AMD Direct to show Summerset and TrueFlame at Hardscape North America 2026

AMD Direct will exhibit its Summerset and TrueFlame outdoor-kitchen products at Hardscape North America 2026 in Louisville, Kentucky, Oct. 21-23. The booth will also feature TrueFlame partner Josh Draper, giving dealers and builders a live look at the brand’s products and an ongoing farm-based kitchen build.

Why it matters: - AMD Direct is using Hardscape North America 2026 to put its outdoor-kitchen brands in front of dealers, distributors, designers, builders and installers. - The booth appearance combines product demos with a creator-led installation story, which can help the company reach both trade buyers and end consumers. - Draper’s farm project gives TrueFlame a real-world use case for professionals who spec and install outdoor kitchens.

What happened: - AMD Direct will exhibit at Hardscape North America 2026, held Oct. 21-23 at the Kentucky Exposition Center in Louisville, Kentucky, as part of Equip Exposition. - The company will show grills and outdoor-kitchen products from Summerset and TrueFlame at Booth #25055. - Visitors can meet the AMD Direct sales team at the booth. - TrueFlame brand partner Josh Draper will meet attendees at the booth on Wednesday, Oct. 21, from 2 to 2:30 p.m. - Draper will return the morning of Thursday, Oct. 22, to film a walkthrough of the TrueFlame products on display. - Draper is the farmer and content creator behind the Stoney Ridge Farmer YouTube channel, which documents daily work on his farm in the foothills of the Blue Ridge Mountains and has more than 1.2 million followers on YouTube and Facebook.

The details: - Draper is building a TrueFlame outdoor kitchen on his farm in Stoneville, North Carolina, under a multiyear partnership with TrueFlame that began in March. - The project is being documented from planning and layout through installation. - The outdoor kitchen includes a TrueFlame 40-inch grill, a 30-inch griddle, a double side burner, a power burner, a farmhouse sink and two 24-inch refrigeration units. - AMD Direct invited attendees to stop by the booth during the meet and greet. - Videos from Draper’s TrueFlame series are available on the Stoney Ridge Farmer YouTube channel: the Stoney Ridge Farmer YouTube channel. - More information is available on AMD Direct’s website. - AMD Direct is based in Huntington Beach, California, and offers barbecue grills, refrigeration and storage solutions for outdoor kitchens. - The company’s brands include Summerset Grills, TrueFlame and Sunfire Grills. - AMD Direct was founded in the early 2000s and has a global distribution network.

Between the lines: - The booth strategy leans on hands-on product education, which fits a trade show built around installers and specifiers. - Draper’s follow-along content can extend the event’s reach beyond Louisville and create post-show visibility for TrueFlame. - The partnership also gives AMD Direct a practical lifestyle narrative instead of a standard product-only exhibit.

What's next: - Draper is expected to continue documenting the TrueFlame kitchen build on his farm. - AMD Direct will use the HNA booth to walk attendees through the brand lineup in person. - The company may convert the trade-show exposure into dealer interest and project leads after the event.

The bottom line: - AMD Direct is turning HNA 2026 into both a product showcase and a live brand-story platform for Summerset and TrueFlame.